Your business has problems software can solve. That software is more affordable than you think.
Palanca audits how your business runs, finds the spots where AI or custom tools will save you real time and money, and builds them. Working software, built by an engineer with 12 years in the industry, at prices that make sense for a small business.
Start small. See results this week.
Most of these take a day. Some take two. All of them pay for themselves fast. Palanca shows up, does the work, hands you something useful, and gets out of the way.
You're paying for AI tools you're not using
Your Google Workspace already has AI built in. Gemini, NotebookLM, smart features in Gmail and Docs. Palanca sets all of it up for your specific business in an afternoon. Custom prompts, shared notebooks, the works. You walk away knowing how to use what you already own.
Your inbox is running your day
Palanca rebuilds your email from scratch. Labels that match how your business thinks, filters that sort things automatically, templates for the replies you send ten times a week, and scripts that handle the stuff nobody should be doing by hand.
The answer is in a doc somewhere but nobody can find it
Palanca collects your scattered policies, procedures, pricing, and training docs, cleans them up, and turns them into a searchable knowledge base your whole team can ask questions to. New employee onboarding goes from two weeks to two days.
Your tools don't talk to each other
A new order comes in on one platform, and someone has to type it into another one. Palanca connects your existing tools so data flows between them automatically, with AI handling the parts that used to need a human in the middle.
Need something bigger?
Palanca also builds custom AI tools from scratch. Document processing that pulls data out of invoices and puts it in your spreadsheet. Weekly reports that write themselves from your sales data. A contact system on your website that handles customer questions in Spanish and English around the clock. These take a week or two and start at €1,000. If you're not sure what you need, book a call and Palanca will tell you whether it's worth it.
Why this works now
Three years ago, the tools Palanca builds for small businesses would have cost tens of thousands of euros and taken months. That's not an exaggeration. Custom software was something only companies with engineering departments could afford. AI changed that. The cost of building useful software dropped dramatically, and it keeps dropping. What used to need a team now needs one experienced engineer with the right tools.
That's Palanca. Joseph Chappell, 12 years building banking software, payment platforms, and complex frontend systems for companies like Q2 and PayIt. Conference speaker. Open-source contributor. Now based in Valencia, applying all of that experience to a simple idea: small businesses deserve good software too, and for the first time, the economics actually allow it.
Not sure where to start?
Book a free 30-minute call. Palanca will ask about your business, what's slowing you down, and what you've already tried. If there's a good fit, you'll hear what it would look like and what it would cost. If there isn't, you'll hear that too.