Stop copy-pasting
between your tools.
Every small business runs on five or six tools that don't talk to each other. Somebody becomes the bridge, forwarding emails, updating spreadsheets, pinging people on Slack. Palanca builds the bridge so that person can stop.
Which tier fits?
Depends on how complex your workflows are and whether you want to own the code or let Zapier handle it.
Wire your tools together with Zapier or Make.
A small agency gets a new website lead. Someone sees the form submission in email, copies it into HubSpot, pings the account lead on Slack, and logs the inquiry in a tracking sheet. Every new lead is five minutes of copying. Every lead has at least one step somebody forgot.
Palanca designs the workflow, sets up the Zapier or Make account, and wires the tools together. New form submission lands in HubSpot as a lead, pings the right person on Slack with the context they need, and logs to the tracking sheet. Optional AI step in the middle. Classify the lead, extract the budget, draft the first-touch email. You own the Zapier account. Palanca hands over the doc.
This fits teams with a handful of straightforward workflows and under 1,000 automated tasks a month. Simple, fast, cheap. When you outgrow Zapier, keep reading. That happens when the logic gets complex, the per-task bill gets painful, or you need a system Zapier doesn't support.
- check_circleA workflow design session to map what should happen when
- check_circleZapier or Make account setup, built with expert configuration
- check_circle2 – 4 tool integrations wired end-to-end
- check_circleOptional AI step (classify, extract, draft) using the platform's built-in Claude or ChatGPT action
- check_circleTesting with real data from your systems
- check_circleA handoff doc your team can follow and edit
- check_circleZapier or Make subscription paid by you directly (usually €20 – €70/mo)
Final price depends on your data, volume, and integrations.
Custom workflows. AI in the middle. Code you own.
A property management company has four workflows that should share state. A new maintenance request needs to route to the right contractor based on the issue, the property, and what's already been quoted this month. A new lease inquiry needs scoring against current availability and budget. An overdue rent needs to trigger a chain of actions that depend on how overdue it is. Zapier can't hold all that together without becoming a maze.
Palanca builds a custom engine. Triggers fire from anywhere. A webhook, a schedule, a form, an API poll. AI reads the content and makes real decisions, not just classification. Actions run across your systems through a connector library that already supports the common tools and can grow to anything with an API. A dashboard shows every run and every failure. The code lives in your repo.
This fits businesses with complex workflows, high volume, or a system Zapier doesn't support. It's the tier where you stop paying per-task fees and start owning the whole operation.
- check_circleA custom-coded workflow engine built for your business
- check_circleAny trigger: webhook, cron schedule, form submission, API poll, Drive folder watch, email
- check_circleConnector library: Sheets, Slack, WhatsApp, Calendar, HubSpot, anything with an API
- check_circleAI processing nodes anywhere in the flow. Classify, extract, decide, draft
- check_circleMulti-branch logic and conditional actions without Zapier limits
- check_circleA monitoring dashboard so you can see what ran and what failed
- check_circleHosting, AI processing, and ongoing tuning included
Final price depends on your data, volume, and integrations.
What's in each tier
Common questions
Not sure?
Book a free call. Tell Palanca what tools you use and which workflows eat the most time.